Running a sweepstakes, contest, or instant win promotion that's open to Colorado residents? This guide covers every state-specific requirement you need to know — registration obligations, bonding, raffle restrictions, alcohol prize rules, and the key statutes that govern promotions in CO. Federal requirements (FTC rules, no-purchase-necessary, tax reporting) apply in every state — this page focuses on what's unique to Colorado.
Registration Requirements
Colorado does not require sweepstakes registration or bonding. Colorado does not require sweepstakes registration or bonding. Your promotion must comply with federal requirements (FTC rules, no-purchase-necessary, postal lottery statutes) and CO's general consumer protection laws.
Key Statutes
The following Colorado statutes are relevant to sweepstakes and promotional compliance:
- Colo. Rev. Stat. § 18-10-102 et seq. (gambling)
- Colo. Rev. Stat. § 6-1-105 (deceptive trade practices)
Regulatory body: Colorado Attorney General
Sweepstakes Rules in Colorado
Legal with standard NPN compliance. Colorado's deceptive trade practices act applies to misleading sweepstakes advertising.
Contest Rules
Skill-based contests are permitted without additional state requirements.
Instant Win Rules
Instant win games are legal with standard free entry requirements.
Raffle & Lottery Rules
Raffles: Raffles are restricted to licensed charitable organizations under Colorado's charitable gaming laws.
Lotteries: State-run via Colorado Lottery. Private lotteries are illegal.
Commercial raffles are illegal in Colorado
Raffles — where participants pay for a ticket and winners are drawn at random — are restricted to qualified nonprofit organizations. Brands cannot run commercial raffles. If your promotion involves purchasing a ticket for a chance to win, restructure it as a sweepstakes (free entry required) or a contest (skill-based judging).
Alcohol Prize Rules
Colorado permits DTC shipments of wine and spirits with proper licensing. Relatively permissive compared to many states.
Key Takeaways for Colorado
Colorado Compliance Checklist
- Comply with all federal requirements (FTC, NPN, postal lottery statutes)
- Draft complete official rules with all required disclosures
- Ensure AMOE provides equal odds of winning
- Collect W-9 for prizes valued at $2,000+
- Include 'void where prohibited' clause in official rules
- Check Colorado's consumer protection laws for disclosure requirements
Related Resources
For the complete legal framework that applies to all U.S. sweepstakes, see our pillar guides:
- The Complete Guide to Sweepstakes Laws — federal requirements, state registration, official rules, and tax reporting
- How to Run a Sweepstakes — step-by-step guide from planning to winner selection
- Interactive Sweepstakes Law Map — see requirements for all 50 states at a glance
- State Registration & Bonding Requirements — deep dive on NY, FL, and RI registration
- Sweepstakes vs Contest vs Lottery — the legal distinctions that determine compliance requirements
Revup
Revup tracks state-by-state compliance requirements and flags registration obligations based on your prize value and eligible states.
