Complete guides for
promotion marketers
Deep-dive reference guides covering legal compliance, best practices, and everything you need to run promotions the right way.
Browse all guides
Choose a guide by topic, then use the linked cluster articles inside each hub to drill into legal, platform, strategy, and industry-specific questions.
Sweepstakes Marketing Strategy Guide
Strategic guide to sweepstakes marketing — ROI benchmarks, budget planning, fraud prevention, and data collection strategies.
Read guideHow to Run a Sweepstakes: Full Guide
The complete guide to running a sweepstakes — legal compliance, prize selection, promotion strategy, and winner fulfillment.
Read guideSeasonal Promotion Calendar for Brands
Month-by-month guide to sweepstakes and contests year-round — seasonal campaigns, event promotions, planning deadlines, and compliance reminders.
Read guideSocial Media Contest Rules by Platform
Platform-by-platform guide to contest and giveaway rules on Instagram, Facebook, TikTok, X, YouTube, and LinkedIn.
Read guideSweepstakes Ideas by Industry
Sweepstakes and contest playbooks for restaurants, ecommerce, CPG, hospitality, sports, and more. Industry-specific ideas and compliance tips.
Read guideComplete Guide to Sweepstakes Laws (2026)
Federal and state sweepstakes laws explained — NPN requirements, state registration, FTC rules, tax reporting, and AMOE compliance.
Read guideInteractive Sweepstakes Law Map
Click any state to see sweepstakes, contest, and promotion legal requirements. Color-coded by registration level.
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