Running a sweepstakes, contest, or instant win promotion that's open to Georgia residents? This guide covers every state-specific requirement you need to know — registration obligations, bonding, raffle restrictions, alcohol prize rules, and the key statutes that govern promotions in GA. Federal requirements (FTC rules, no-purchase-necessary, tax reporting) apply in every state — this page focuses on what's unique to Georgia.

Registration Requirements

Georgia does not require sweepstakes registration or bonding. Georgia does not require sweepstakes registration or bonding. Your promotion must comply with federal requirements (FTC rules, no-purchase-necessary, postal lottery statutes) and GA's general consumer protection laws.

Key Statutes

The following Georgia statutes are relevant to sweepstakes and promotional compliance:

  • Ga. Code § 16-12-20 et seq. (gambling and related offenses)
  • Ga. Code § 10-1-393 (fair business practices)

Regulatory body: Georgia Attorney General, Governor's Office of Consumer Protection

Sweepstakes Rules in Georgia

Legal with standard NPN compliance. Georgia's fair business practices act applies to deceptive promotion advertising.

Contest Rules

Skill-based contests are permitted without additional state requirements.

Instant Win Rules

Instant win games are legal with standard free entry requirements.

Raffle & Lottery Rules

Raffles: Raffles are restricted to licensed nonprofit organizations under Georgia's charitable gaming provisions.

Lotteries: State-run via Georgia Lottery Corporation. Private lotteries are illegal.

Commercial raffles are illegal in Georgia

Raffles — where participants pay for a ticket and winners are drawn at random — are restricted to qualified nonprofit organizations. Brands cannot run commercial raffles. If your promotion involves purchasing a ticket for a chance to win, restructure it as a sweepstakes (free entry required) or a contest (skill-based judging).

Alcohol Prize Rules

Georgia permits limited DTC wine shipments. Beer and spirits DTC is prohibited. Georgia has strong three-tier enforcement.

Key Takeaways for Georgia

Georgia Compliance Checklist

  • Comply with all federal requirements (FTC, NPN, postal lottery statutes)
  • Draft complete official rules with all required disclosures
  • Ensure AMOE provides equal odds of winning
  • Collect W-9 for prizes valued at $2,000+
  • Include 'void where prohibited' clause in official rules
  • Check Georgia's consumer protection laws for disclosure requirements

Related Resources

For the complete legal framework that applies to all U.S. sweepstakes, see our pillar guides:

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