Running a sweepstakes, contest, or instant win promotion that's open to Kentucky residents? This guide covers every state-specific requirement you need to know — registration obligations, bonding, raffle restrictions, alcohol prize rules, and the key statutes that govern promotions in KY. Federal requirements (FTC rules, no-purchase-necessary, tax reporting) apply in every state — this page focuses on what's unique to Kentucky.
Registration Requirements
Kentucky does not require sweepstakes registration or bonding. Kentucky does not require sweepstakes registration or bonding. Your promotion must comply with federal requirements (FTC rules, no-purchase-necessary, postal lottery statutes) and KY's general consumer protection laws.
Key Statutes
The following Kentucky statutes are relevant to sweepstakes and promotional compliance:
- Ky. Rev. Stat. § 528.010 et seq. (gambling)
Regulatory body: Kentucky Attorney General
Sweepstakes Rules in Kentucky
Legal with standard NPN compliance. Kentucky's gambling statutes apply — ensure consideration is clearly eliminated.
Contest Rules
Skill-based contests are permitted without additional state requirements.
Instant Win Rules
Instant win games are legal with standard free entry requirements.
Raffle & Lottery Rules
Raffles: Charitable gaming (including raffles) is regulated by the Department of Charitable Gaming. Licensed nonprofits may conduct raffles.
Lotteries: State-run via Kentucky Lottery Corporation. Private lotteries are illegal.
Commercial raffles are illegal in Kentucky
Raffles — where participants pay for a ticket and winners are drawn at random — are restricted to qualified nonprofit organizations. Brands cannot run commercial raffles. If your promotion involves purchasing a ticket for a chance to win, restructure it as a sweepstakes (free entry required) or a contest (skill-based judging).
Alcohol Prize Rules
Kentucky is a major bourbon-producing state. DTC wine and spirits shipments are permitted with proper licensing.
Key Takeaways for Kentucky
Kentucky Compliance Checklist
- Comply with all federal requirements (FTC, NPN, postal lottery statutes)
- Draft complete official rules with all required disclosures
- Ensure AMOE provides equal odds of winning
- Collect W-9 for prizes valued at $2,000+
- Include 'void where prohibited' clause in official rules
- Check Kentucky's consumer protection laws for disclosure requirements
Related Resources
For the complete legal framework that applies to all U.S. sweepstakes, see our pillar guides:
- The Complete Guide to Sweepstakes Laws — federal requirements, state registration, official rules, and tax reporting
- How to Run a Sweepstakes — step-by-step guide from planning to winner selection
- Interactive Sweepstakes Law Map — see requirements for all 50 states at a glance
- State Registration & Bonding Requirements — deep dive on NY, FL, and RI registration
- Sweepstakes vs Contest vs Lottery — the legal distinctions that determine compliance requirements
Revup
Revup tracks state-by-state compliance requirements and flags registration obligations based on your prize value and eligible states.
